Comprehensive marketing strategy for handmade jewelry brand to increase website sales through organic content and paid advertising. The client, a Montana-inspired jewelry designer based in Bothell, WA, needed a cohesive strategy to drive traffic and conversions through her Shopify store. Her goal was simple: more sales from her website.

DELIVERABLES:

- Instagram content strategy with 5 content pillars and full caption examples - Complete Shopify email automation system (3-email welcome series, abandoned cart recovery, post-purchase follow-up) - Google Ads campaign structure with ad copy examples and keyword recommendations - Integrated 4-week marketing calendar showing how all channels work together - Quick-start action plan for immediate implementation

SERVICES PROVIDED:

Instagram Strategy • Shopify Email Marketing • Google Ads • Content Planning • E-commerce Optimization